Transforming from DTC to Retail
Standing Out
As RTIC’s sales have continued to grow rapidly, this year has marked a huge step for the company: Entering the retail space.
Having only been sold online, we had to dig deeper into the physical Brand story of RTIC for our own retail store, and at our retail partner stores.
This required me to hone in on the details and create a hierarchy of information for each product that could fit in limited space.