Journalist.
Copywriter.
Argentine-American.

I'm a literary journalist turned copywriter and strong advocate for the power of words. I believe that copy can make or break the relationship between a brand and a consumer. I also believe that a good story is one that is worth retelling.

With six years of experience, I help brands elevate their copy through creative insights, marketing strategies, and strategic storytelling while keeping growth goals in mind.

Latinx and proud. There’s beauty in the experiences that make us different from each other. There’s even more beauty in the words that can bring us together.

Currently managing Brand, Marketing, and Product Copy in my role of Senior Copywriter at RTIC Outdoors.