Fresh Color
In my role as a Growth Copywriter at 3Q Digital (DEPT) with my main client being META, I was always pushing to find creative ways to acquire new users and reengage churned ones through localization and testing.
For Fresh Color, we teamed up with a well-known color stylist in L.A. to give six diverse models some “fresh color.” Leaning into Instagram gradient, we kept branding front and center with everything from the actual hairstyles to the background layers we used on the banners. With no verbal dialogue, the copy helped to encourage people to express themselves on Instagram.
All of the Layers
From resizes and length cut downs, to music and regional localizations, there were a handful of major details to keep in mind when planning the footage we captured.
The Art Director and I on this project were responsible for everything from ideation, to pre-production (casting, wardrobe, set design, music), to the video shoot, and post production. To launch in our clients targeted markets, we created a full campaign for Global, India, and Japan including videos (60, 30, and 15 second), UAC Banners, RDA Banners, and On-Platform assets.
