OVERBUILT. NOT OVERPRICED.

In late 2014, RTIC made its name as an outdoor lifestyle brand that delivered quality gear at half the price of its competitors. How? Manufacturing across seas, cutting out the middlemen, and taking DTC at face value. Spending a small marketing budget on Facebook ads, the brand became an overnight phenomenon.

Over the two years, I’ve worked closely with key stakeholders and Red Antler Branding Agency to rebrand RTIC in order to reflects its roots in the most authentic way. A no B.S. brand that’s made for down-to-earth straight shooters who know a great deal when they see one.

Countering the elitism of our competitors, it was important to create a new brand that not only celebrated our existing loyal customers, it also welcomed new ones into a world where there’s no adventure too big or too small for quality gear that has a damn good time doing it all.